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Project funding deals are a big part of every film project, you can't make a move on hopes and dreams. You need financing. When a deal is signed, the producer is paid a small amount, to cover the period until the film is either green-lighted, or put in turn-around.
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According to Nielsen, more than 50% of the prime-time television audience is tuned into a reality TV show. There are many industry fans of this, producers for example, like it because a reality TV show usually costs about half of a narrative show to make. Costs for talent-less actors, writers, directors are for less substantial than start talent.Read More...
As the entertainment industry accepts a digital takeover, new distribution models develop. Here are six reason why this is happening.
1. Business models for digital content distribution are changing. Licensing and service-based delivery models are replacing traditional sales-based distribution. Netflix and Hulu are prime examples of a licensed based entertainment delivery system to consumers. Read More...
When you take your intellectual property online, there are many things you need to consider in order to protect your creation. You can have a great idea, but if you put it out on the internet without protecting your intellectual property, you have very little protection if someone takes that idea and makes it their own.
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On March 13, 2001 Viacom International, Inc. filed a 1 Billion dollar lawsuit against Google and their offshoot YouTube for what their attorneys claimed was “brazen” and “massive” case of copyright infringement. In their suit, Viacom stated that by allowing users to upload copyrighted material owned by Viacom for public viewing by their users, YouTube had infringed on its copyrights. Read More...
A trademark is any kind of signifier a company uses to distinguish its good, or services, from other companies. This includes words, symbols, smells, trade dress, which includes the design of a product or its packaging.
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When it comes to developing a fashion industry trademark, or tradename, thinking outside of the box can be your best bet. Consider sounds and smells, as source identifiers. Most of us are familiar with the NBC Chimes, registered trademark #0916522, for “broadcasting of television programs.” First used in 1961, the well known NBC Chimes were originally used so radio listeners would know when an NBC program ended. Read More...
What are the differences between a utility patent and a design patent? Utility patents grand an inventor limited monopoly over new functional innovation, or invention, for a term of 20 years from the date of issuance. Whereas design patents, grant a limited monopoly over an original ornamental design of an article they manufacture. This type of patent goes for a term of 15 years from the date of issuance.Read More...
Trademarks, brand recognition and goodwill associated with its brands are often the most valuable assets a company has. Licensing allows trademark owners to capitalize on their brand and increase market penetration, by taking advantage of the licensee's infrastructure and resources.Read More...
