Ready and willing to push the envelope at every turn, these sharp-witted Brewsters at Brewdog never shy away from a challenge. Their recent bout with conformity comes in the form of a lawsuit, from those at the “Mr. Presley estate”. Apparently, they are “all shook up” over the guys’ product name selection of Elvis Juice. So, what do the brave guys at Brewdog do? Give up? Not at all, as of October 4th 2016 the two co-founders of Brewdog, James and Martin, have both legally changed their names to “Elvis” by deed poll.

Hello, My Name is ELVIS – Taking on The KING

Here at BrewDog, we don’t take too kindly to petty pen pushers attempting to make a fast buck by discrediting our good name under the guise of copyright infringement. Unfortunately, it appears that the late Mr Presley’s estate has got itself All Shook Up over a little beer called Elvis Juice. We recently received a notice from the lawyers of the Elvis Presley Estate that we were not allowed to call our blood orange and grapefruit infused IPA ‘Elvis Juice’.
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