We want what we want, and we want it now. That’s the battle cry of most consumers these days, and when it comes to fashion that sentiment rings even louder. The minute a design hits the runway, fashionistas everywhere are in a rush to buy. In this recent blog post by fashiondocket.com, Greta Hogan discusses how the “see now/buy now” mentality is being accepted by designers in the fashion industry.

Consumers Want Instant Gratification and Designers Are Benefiting

As New York Fashion Week (#NYFW) comes to a close, spectators may have noticed something different after the finale of each collection on the runway. People are calling it See Now/ Buy Now, and this isn’t the first time it is being done. As far back as March of 2016, designers began experimenting with the availability of their runway collections.
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