Startup Fashion is an online community started by Nichole Giordano, for independent designers and new brands breaking ground in the fashion industry. Offering top shelf fashion business advice, such as this article discussing questions you should ask your audience while building your brand.

5 Questions to Ask Your Audience While Building a Fashion Brand

POSTED ON OCTOBER 17, 2016
Building a fashion brand requires constant iteration, strategy, and customer service in order to build a brand that really resonates with your customers. With my background in design thinking— building products and services that meet human needs and desires, not trying to create a desire for your already-existing product— I always advise entrepreneurs to build their businesses using customer empathy.
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